The Future of Premium Golf Travel
Roya Golf
From midnight sun golf in Iceland to volcanic fairways in Bali — the premium platform for the modern golfer.
The Opportunity
A $28 billion market without a platform
Premium golf travelers spend $4,000–$8,000 per trip but book through fragmented, phone-based operators with dated digital experiences. No single platform unifies course discovery, trip planning, and booking — from Iceland's midnight sun fairways to Bali's volcanic highlands.
The industry's technology ecosystem has been described as a “Tower of Babel” — tools that might as well be speaking different languages. Roya Golf unifies this from a single booking layer.
Market Opportunity
A market in transformation
Golf tourism is projected to grow from $28B to $65.8B by 2035, driven by demographic shifts, new destinations, and the convergence of golf with premium lifestyle travel.
+41%
Women's Golf Growth
Since 2019 — now 28% of all on-course players
11%+
APAC Growth Rate
Fastest-growing region, led by Vietnam and Korea
$4,557
Millennial Annual Spend
More than any previous generation on golf
100M+
Global Golfers
Participation surpassed 100M, seventh straight year of growth
The Platform
Built for the modern golfer
Roya Golf unifies the entire premium golf travel experience — from inspiration to post-trip — in one platform.
AI Trip Builder
Handicap-aware itineraries that match your skill, style, and companion needs to the perfect courses and experiences.
Real-Time Availability
Live tee time inventory from premium international courses — no more emails to pro shops or waiting for callbacks.
Companion Planning
Parallel itineraries for golfers and non-golfers. Spa, cultural tours, and dining while your companion plays.
Multi-Language Platform
Korean, Japanese, Chinese, and English from day one. KakaoPay, WeChat Pay, and Alipay integrated.
Premium-Grade UX
Mobile-first experience that matches the standard of the courses and resorts we feature.
Content-to-Commerce
Drone flyovers, expert reviews, and course profiles — every piece of content connects to booking.
Business Model
Six revenue streams
A diversified revenue model combining transaction fees, recurring subscriptions, and high-margin platform services.
Transaction Commission
10-18% on each booking
High (70%+ gross)
Launch
Premium Membership
$200-500/mo for priority access and concierge
Very high (85%+)
Year 1
B2B SaaS
White-label booking for courses/resorts
High (75%+)
Year 1-2
Corporate Platform
Event management, group tools
High (70%+)
Year 1-2
Advertising
Promoted listings from courses/resorts
Very high (90%+)
Year 2
Data Licensing
Insights to equipment brands, tourism boards
Very high (90%+)
Year 2-3
Projected Revenue Mix (Year 3)
Package Architecture
Golf Only
15-20%
Tee times + transfers
Golf + Stay
25-35%
Golf + accommodation + breakfast
All-Inclusive
35-50%
Golf + premium stay + all meals + spa
Bespoke
40-60%
Fully customized, concierge-level
Competitive Landscape
The empty quadrant
No player combines premium golf travel expertise with modern platform technology. Roya Golf occupies this white space.
No one owns the top-right
The intersection of premium focus and tech sophistication is empty. Legacy operators have relationships but no platform. Tech platforms have scale but serve mass-market.
Tour operators are agencies, not platforms
YGT and Golfbreaks handle 200K+ golfers/year through call centers and email. Their technology is a booking form, not a marketplace.
GolfNow is domestic and mass-market
9,000+ courses but focused on US tee time deals. No premium international travel, no trip planning, no companion experiences.
Go-to-Market
Two markets, one platform
A dual-market strategy starting with Iceland and Bali — proving the model in the nation with the highest per-capita golf participation in Europe (6% of adults play), then scaling through Southeast Asia's most iconic destination.
Iceland Lab + Bali Entry
Months 1-6
● 20-30 Iceland courses onboarded
● 2 Bali Founding Partners (NKG + Handara)
● First midnight sun golf packages
Key Milestones
• GSÍ partnership
• AI trip builder MVP
• Full Iceland market coverage
Dual-Market Proof + Nordics
Months 7-18
● Full Iceland coverage (65 courses)
● Bali stay-and-play packages live
● 1,000+ bookings
Key Milestones
• Icelandair stopover partnership
• Nordic expansion (Sweden, Denmark)
• Year-round revenue proven
Global Premium
Months 19-36
● 500+ courses across 10+ markets
● 10,000+ bookings
● Southeast Asia expansion
Key Milestones
• Scotland, Ireland, Portugal
• Membership/loyalty
• Enterprise platform
“A $28 billion market with no dominant platform. The industry's technology ecosystem is a Tower of Babel — tools that might as well be speaking different languages.”
Roya Golf market research, 2026
Partner With Us
Join the platform
Roya Golf connects the world's best courses and resorts with premium travelers who spend $4,000–$8,000 per trip.
Premium Courses
Reach high-value international travelers through our platform and AI-powered matching.
Premium Resorts
Package golf + accommodation for the modern traveler who expects refined experiences.
Airlines
Connect with premium golf travelers at the point of trip planning with integrated booking.
Equipment Brands
Place your brand in front of affluent golfers at the moment of maximum engagement.
Become a founding partner
Team
Two markets. One founding team.
Runar Thor Jonsson
Founder & CEO
CCO at KS Orka Renewables, managing geothermal operations across Iceland and Indonesia. Master's in Law & Economics from the University of Bologna. Bridges Nordic and Southeast Asian markets with deep commercial and legal expertise.
Nikolay Astashkin
Co-Founder
Founder of Everville Estate, luxury real estate developer in Bali. Deep expertise in APAC hospitality market, technology, and premium brand development.
Building the Advisory Board
● Golf industry veteran (tour operator or course management)
● Luxury travel executive (APAC hospitality)
● Marketplace founder (travel-tech or APAC)
● Hospitality technology expert
Traction & Milestones
Foundation in place
Comprehensive market research (30+ competitors, 8 personas, 10 markets)
Brand identity and design system established
Knowledge base: 38 documents across 8 domains
Investor presentation website
Roya brand family (golf, dreamland, surf, racing, events)
Parent company operational (Everville Estate PTE LTD)
Preliminary financial model
Initial course partnership conversations (Bali)
Advisory board recruitment
MVP platform development
First 10 premium course partners signed
Seed funding closed
The Opportunity
Invest in the future of golf travel
Roya Golf is raising seed capital to build the premium golf travel platform the industry needs. Starting in Bali, scaling globally.
$28B → $65.8B by 2035
No dominant platform in premium golf travel
Supply-side aggregation of premium course availability
Iceland (MVP) + Bali (scale) — dual-market, year-round revenue
Use of funds: Platform development (40%) • Content & partnerships (25%) • Team (20%) • Operations (15%)